The Travel Industry Is Ascending Again

The global pandemic delivered an unprecedented blow to the travel and tourism industry, halting journeys not only for Americans exploring domestically but for travelers across the globe. Airports imposed strict travel restrictions, mandatory COVID-19 testing and quarantines became the norm, and the looming threat of infection led millions to postpone or cancel their plans altogether. What was once a thriving global movement of leisure and business travelers came to a sudden standstill.
Now, several years later, the landscape has shifted dramatically. Vaccination efforts, improved healthcare protocols, and a greater understanding of the virus have paved the way for a return to travel. Confidence is rebounding. In the United States especially, a strong sense of “returning to normal” is fueling a revival in movement. Americans are once again packing their bags—not just for weekend road trips, but for flights across the country and international getaways. They’re eager to explore new destinations, indulge in foreign cuisines, immerse themselves in vibrant cultures, and reconnect with the joy of discovery.
This revival isn’t just anecdotal—it’s backed by numbers. Airlines have ramped up flights to meet surging demand, hotels are seeing rising occupancy rates, and popular tourist destinations are reporting pre-pandemic levels of activity. The travel and tourism industry is undeniably in a strong recovery phase, and businesses that serve this sector have a unique opportunity to thrive.
Sprint Data Solutions Worldwide Marketing is strategically positioned to help companies in the travel and tourism space take full advantage of this resurgence. With access to high-quality, precisely targeted marketing lists and data analytics tools, Sprint empowers travel-related businesses to reach enthusiastic travelers ready to book their next adventure. Whether it’s airlines, hotels, cruise lines, car rental services, or travel insurance providers, Sprint offers customized marketing solutions designed to connect with the right audiences at the right time.

Now is the perfect moment to capitalize on the travel boom—and Sprint Data Solutions Worldwide Marketing has the tools to help you do it.

More Opportunities For More Businesses

Travel and tourism encompass a vast and dynamic sector that includes a wide array of businesses—from airlines, hotels, and cruise lines to travel gear retailers, tour operators, and destination marketing services. As Americans once again embrace mobility across roads, rails, skies, and seas, the entire industry benefits from the resurgence of domestic and international travel. However, travelers are far from one-size-fits-all. Business travelers, for instance, prioritize convenience, connectivity, and efficiency, while leisure travelers often seek relaxation, adventure, or cultural experiences. Some are finally fulfilling long-postponed dream vacations, while others are returning to their pre-pandemic pattern of frequent global exploration. Each type of traveler has distinct preferences, purchasing habits, and expectations, which create diverse opportunities for tailored products and services—from noise-canceling headphones and smart luggage to experiential travel packages and wellness retreats. As the industry rebounds, understanding these unique needs is key for businesses aiming to engage meaningfully with different traveler segments. Sprint Data Solutions Worldwide Marketing has a comprehensive list of travelers for marketing opportunities, including:

Travel Leads

General travel leads offer one of the largest and most versatile pools of sales prospects available, encompassing every category of traveler—domestic and international, leisure and business, luxury and budget. This expansive reach makes them ideal for promoting a wide variety of products and services. Whether you’re marketing dining options, food and beverage brands, travel insurance, luggage and gear, booking platforms, hospitality services like hotels or vacation rentals, or even travel-related apps and entertainment options, these leads can deliver strong results across the board.
Because this category spans such a broad range of traveler types, the strength of these lists lies in their volume and variety. Instead of narrowing outreach by specific demographics, general travel leads prioritize quantity and general interest appeal. If your offering is designed to resonate with people who travel—whether frequently or occasionally—this kind of list provides the widest exposure and the highest potential for engagement across diverse consumer profiles.

Timeshare Leads

The time-share concept is a unique vacation property arrangement in which multiple individuals or families collectively purchase usage rights to a property, contributing funds toward its ownership or access. Each participant is then allocated specific periods throughout the year to use the property, based on an agreed-upon schedule. This cooperative model allows people to enjoy luxurious vacation destinations—such as beachfront condos, mountain lodges, or resort suites—that would otherwise be too costly for a single buyer. Time-shares offer a practical solution for those who want regular access to upscale vacation spots without the financial burden of full ownership.
Time-share travelers often seek more than just a place to stay—they are investing in a complete vacation experience. Depending on the type of time-share, which may range from a permanent structure like a villa or cabin to a reserved spot at an RV resort or glamping site, travelers have a wide array of needs. These include travel accessories, portable cooking gear, entertainment systems, outdoor furniture, local attraction guides, dining recommendations, and concierge services. Even basic necessities like grocery delivery or toiletry restocks can be essential. Additionally, services like cleaning, maintenance, or gear rentals (such as bikes, kayaks, or ski equipment) are in demand. Businesses catering to this demographic can find a consistent and enthusiastic audience by aligning with the recurring, lifestyle-oriented nature of time-share vacations.

Vacation Package Buyer Leads

There are many philosophies when it comes to the ideal way to travel, and each approach offers unique rewards. Some travelers embrace spontaneity, finding joy in unstructured adventures where curiosity leads the way. For them, the thrill lies in stumbling upon hidden gems, interacting with locals, and allowing the journey to shape itself naturally. On the other hand, many prefer a carefully curated experience—one where each day is mapped out with planned excursions, must-see landmarks, and popular restaurants. For these planners, vacation packages provide the perfect framework.
Vacation packages are particularly appealing because they offer convenience, predictability, and peace of mind. Whether the goal is to visit iconic attractions, sample world-famous cuisines, or follow themed itineraries like wine tours or historical walks, these packages are designed to maximize value and minimize uncertainty. Businesses that cater to these travelers—such as hotels, guided tour operators, souvenir shops, and restaurants near key attractions—can see significant benefits. Even essential travel products like portable chargers, translation devices, or simple items like hand sanitizer and tissue paper find their place in this structured travel style, as planners often pack meticulously. Ultimately, vacation packages offer more than just structure—they provide a sense of security and fulfillment for those who want to make the most of every moment.

Cruise Taker Leads

Cruises have long been a favored choice for premium travel, particularly among senior travelers seeking comfort, convenience, and adventure all in one package. These floating resorts offer a unique blend of luxury and leisure, with amenities such as gourmet dining, live entertainment, fitness centers, and organized excursions to scenic and cultural destinations around the globe. The cruise industry, once significantly impacted by the COVID-19 pandemic, has since rebounded, with increasing numbers of Americans booking voyages ranging from short getaways to extended world tours.
Cruise vacations also create a robust market for various travel products and onboard conveniences. Passengers often seek out small but essential items to enhance their cabin experience, including portable fans, extra AC adapters for charging multiple devices, collapsible storage containers, motion sickness remedies, flip-flops, and compact toiletry kits. Travel-sized necessities like sunscreen, toilet paper, disinfectant wipes, and water-resistant bags are especially popular, as they add ease and comfort to daily life at sea. This creates valuable opportunities for businesses offering travel accessories and personal care products tailored to cruise-goers.

Frequent Flyers Mailing List

For many individuals, air travel is more than an occasional necessity—it’s a routine part of life. Frequent flyers, whether traveling regularly for business, leisure, or a combination of both, represent a valuable and influential demographic in the travel and tourism industry. Business travelers may find themselves in the air weekly for meetings, while affluent leisure travelers often take spontaneous getaways, luxury vacations, or international adventures.
These frequent travelers have well-developed expectations and unique lifestyle demands shaped by their constant movement. They spend extended periods navigating airports, waiting in lounges, and adjusting to different time zones, making them especially open to products and services that can improve the comfort, convenience, and efficiency of travel. Items such as memory foam neck pillows, high-quality noise-canceling headphones, luxury sleep masks, and portable entertainment devices appeal directly to their needs. Additionally, services like airport lounge access, TSA pre-check, global entry, and curated travel apps hold significant value. For businesses aiming to reach a high-spending, travel-savvy audience, catering to frequent flyers’ preferences can open up lucrative marketing opportunities.

International Flyers

International flyers are a distinct group of travelers who primarily venture beyond U.S. borders, spending most of their travel time in overseas destinations. Popular continents for these journeys include Asia, Africa, Europe, and South America, often requiring flights of six hours or longer—sometimes significantly more, especially when crossing multiple time zones or the international dateline. These travelers are typically well-prepared, value comfort and convenience, and often travel for business, leisure, or cultural exploration.
Because of the extended duration of international flights, these travelers prioritize products and services that enhance the in-flight experience. This includes noise-canceling headphones, neck pillows, compression socks, travel blankets, eye masks, and high-quality sleep aids for overnight flights. Access to multiple power sources or portable charging solutions is also a must, given their reliance on smartphones, tablets, laptops, and e-readers to pass the time or stay productive while airborne.
At their destinations, international flyers also seek out reliable and comfortable accommodations, whether in premium hotels, boutique guesthouses, or extended-stay options. They often look for bundled services such as airport transfers, guided tours, local SIM cards or eSIMs, and travel insurance. Additionally, loyalty programs, fast-track immigration or customs services, and multilingual support are especially appealing to this well-traveled and globally minded demographic.

South American Frequent Flyers

South America, while separated from the United States by Central America and the Caribbean, remains a popular and accessible destination for American travelers. Its rich cultural heritage, diverse ecosystems, and relatively short flight times make it especially appealing for vacationers seeking vibrant experiences without the need for transoceanic travel. Additionally, many immigrants from South America maintain strong ties to their countries of origin, making regular visits to reconnect with family and communities abroad.
Knowing the specific countries or cities that frequent flyers travel to can help businesses offer more personalized and relevant products or services. For instance, travelers heading to Brazil may benefit from Portuguese language lessons, while those visiting Colombia, Argentina, or Peru may be more interested in Spanish. Beyond language, other tailored offerings such as local SIM cards, cultural etiquette guides, and region-specific travel insurance or medical prep (like vaccinations) can greatly enhance the travel experience for repeat visitors. This targeted approach supports a more immersive and convenient journey, whether it’s for leisure, heritage, or maintaining international ties.

Mexico Vacation Buyers

Mexico, the United States’ vibrant southern neighbor, attracts a significant number of American travelers year-round, particularly during the colder months. Many drive directly across the border from nearby states such as Texas, Arizona, and California, while others from northern regions like the Midwest or New England often opt to fly in search of sun-soaked beaches, cultural attractions, and culinary adventures. This consistent and sizable influx of American visitors has created a strong demand for a wide array of products and services tailored to their needs.
For those traveling by car, a variety of automotive-related goods become essential—such as GPS navigation systems with Mexico-compatible maps, car insurance policies valid across borders, emergency kits, and tire repair tools—ensuring safe and hassle-free road trips. Frequent flyers or snowbirds often seek conveniences like travel-sized health and hygiene products, mobile roaming plans, and travel insurance that covers international destinations. Language-learning tools and apps, particularly those focused on conversational Spanish, are also popular among visitors eager to connect more deeply with local communities. In addition, products that address common travel concerns—such as anti-diarrheal medicine, probiotic supplements, and stomach-settling remedies—are often in demand, especially for those adjusting to rich and spicy regional cuisines. With Mexico’s appeal growing each year, the opportunities for businesses catering to this cross-border lifestyle continue to expand.

Orlando Vacation Buyers

Orlando remains one of the most visited vacation destinations in the United States, largely due to its impressive variety of tourist attractions and entertainment options. From world-renowned theme parks like Walt Disney World and Universal Studios to immersive experiences such as the *Star Wars: Galactic Starcruiser* hotel, the city offers something for virtually every interest and age group. Its warm climate also makes it an attractive winter getaway, especially for families seeking sun-soaked escapes during colder months. For families in particular, Orlando delivers a seamless mix of excitement, convenience, and family-friendly amenities.
Because of this steady stream of family travelers, many Orlando-based businesses thrive by targeting this demographic. Restaurants benefit by offering diverse menus and themed dining experiences that appeal to both kids and adults. Retailers also find success, as travelers often need to purchase or replace travel essentials such as sunscreen, USB chargers, strollers, rain ponchos, or even comfortable walking shoes for long days at theme parks. Whether it’s convenience items, entertainment, or food, businesses that tailor their marketing strategies toward family needs in Orlando are well-positioned to attract attention and drive sales.

European Vacation Buyers

Europe remains a top travel destination for many Americans, particularly those with ancestral roots in countries like the United Kingdom, Italy, Ireland, and Germany. For these travelers, visiting Europe can feel like a meaningful journey of rediscovery and personal connection. But even beyond heritage, Europe captivates visitors with its unparalleled mix of culture, architecture, cuisine, and history. From the ancient ruins of Greece and Rome to the romantic streets of Paris and the vibrant nightlife of Berlin or Barcelona, Europe offers a diverse and immersive experience that appeals to all types of travelers.
To prepare for a European adventure, American travelers will need to equip themselves with a range of practical items and services. One essential is a universal power adapter, as most European countries use different plug types than the United States. In addition, many European countries operate on 220-240 volts compared to the U.S. standard of 110 volts. This means travelers using older or voltage-sensitive electronics may require a step-down voltage converter to prevent damage to their devices. Travel insurance, mobile roaming plans or eSIMs, language translation apps, and currency conversion tools are also useful for ensuring a smooth and enjoyable trip. With the right preparation, exploring Europe can be a richly rewarding experience that blends adventure with comfort.

France Travelers

France stands as one of Europe’s premier travel destinations, renowned for its rich history, refined culture, and timeless elegance. From the opulent châteaux of the Loire Valley to the sun-kissed beaches of the French Riviera, the country offers a diverse range of experiences that continue to captivate travelers from around the world. Paris, often dubbed the “City of Light,” has maintained its status for centuries as a global hub of fashion, art, and sophistication—a distinction it proudly carries into the 21st century.
For Americans planning a trip to France, a wealth of tailored products and services enhances the experience. Curated tourism packages designed specifically for Francophiles often include guided tours of iconic landmarks, gourmet food and wine tastings, and exclusive cultural excursions. French language classes, both in-person and online, help travelers navigate more authentically and engage with locals. Additionally, specialty travel accessories—such as phrasebooks, European power adapters, and region-specific travel apps—ensure comfort and convenience. Altogether, these offerings make exploring France not only easier but more immersive and unforgettable.

Bundled Vacation Package Buyers

Just as “buying in bulk” often leads to greater savings, bundled vacation packages can offer substantial value for travelers—especially those planning extended or multi-destination trips. For individuals embarking on a long-anticipated “dream vacation” that spans several weeks or even months, choosing bundled travel services can lead to significant cost reductions, smoother logistics, and fewer planning headaches. Once a traveler decides to use a vacation package, it’s often smarter to group multiple services—flights, accommodations, tours, transfers, and even meals—into a larger, consolidated bundle.
These longer, pre-arranged journeys not only maximize convenience but also allow for better data-driven insights into the needs of these travelers. When an itinerary is locked in advance, it becomes easier to predict which products, services, or add-ons will be useful to this demographic—from travel insurance and SIM cards to luggage upgrades and local experience enhancements. This gives travel businesses and marketers a valuable opportunity to tailor offers with precision, increasing satisfaction while driving additional revenue through relevant upselling.

Resort Club Members

The resort itself serves as a luxurious travel destination, elevating even the basic concept of accommodations into a premium, experience-driven stay. For members of resort clubs, the emphasis is not merely on travel, but on indulging in high-end lifestyle choices where comfort, exclusivity, and convenience are paramount. These individuals typically possess significant disposable income and exhibit spending habits that prioritize elevated experiences and personal satisfaction.
As a result, resort club members are highly receptive not only to travel-related offerings—such as concierge services, exclusive excursions, and premium gear—but also to a broader range of luxury goods and services. Their financial position also makes them an ideal audience for targeted marketing of upscale financial products, including investment opportunities, wealth management services, real estate offerings, and private banking solutions. This demographic is often focused on preserving and growing their wealth, making them more likely to explore curated financial strategies and high-potential ventures aligned with their affluent lifestyle.

First Class Airfare Buyers

First class represents the pinnacle of air travel, combining exceptional comfort, exclusivity, and personalized service. Passengers enjoy access to private airport lounges complete with gourmet dining, spa services, and concierge support before boarding. Onboard, first-class cabins often include private suites, lie-flat beds with luxury bedding, fine wines, and meals curated by top chefs—sometimes featuring delicacies like caviar and Wagyu beef. For long-haul travelers, this level of service transforms a grueling journey into a restful, even indulgent experience.
Those who frequently travel first class belong to an elite economic segment. These individuals often hold executive or entrepreneurial roles, or they may be high-net-worth individuals with disposable income and refined tastes. Their spending habits extend far beyond airfare, making them prime targets for premium financial services, elite investment opportunities, and exclusive lifestyle offerings. From luxury real estate and exotic travel packages to bespoke fashion and top-tier wellness programs, regular first-class flyers represent a lucrative audience for any brand seeking customers who expect the best—and can afford it.

Gambling Cruise Taker

For some travelers, the primary drawback of taking a cruise is the sense of being “confined” to a single floating environment for the majority of the journey. While cruise ships do make scheduled stops at ports of call, much of the time is indeed spent onboard. However, for a different type of traveler, this very setup is a significant attraction—particularly for those who enjoy gambling. In international waters, cruise ships are able to legally offer a full suite of gambling experiences, transforming these vessels into what many consider “floating casinos.” These onboard casinos often rival those found in major gambling hubs like Las Vegas or Atlantic City, featuring everything from slot machines and blackjack tables to poker rooms and roulette wheels.
The appeal of gambling cruises lies in the fusion of two dynamic markets: travel enthusiasts who enjoy the all-inclusive luxury and entertainment of cruising, and gambling enthusiasts who seek opportunities to play while escaping domestic gambling restrictions. This hybrid demographic presents unique opportunities for businesses. Not only do cruise-specific products like travel accessories, motion sickness remedies, and luxury leisurewear remain relevant, but so do a wide array of gambling-related goods and services. These include novelty items, casino-themed apparel, high-end playing card sets, personalized poker chips, and educational materials such as strategy books, video courses, or even virtual coaching services designed to help gamblers improve their skills in games like poker, craps, or baccarat. This niche market combines a passion for gaming with a taste for travel, creating a rich and lucrative audience for targeted marketing.

Senior Travellers

The senior travel demographic is a powerful and often underestimated segment of the tourism market. For many older Americans, retirement represents not just the end of a career but the beginning of long-awaited adventures. After decades of hard work, often passing up vacations to prioritize family responsibilities or financial stability, many seniors are now embracing the opportunity to explore destinations they had only dreamed of. This “reward phase” of life often comes with both the time and financial means to invest in meaningful travel experiences—whether that means luxury cruises, cross-country RV trips, or culturally rich international tours.
Seniors are not only spending more on travel but also seeking comfort, safety, and accessibility during their journeys. As a result, travel-related businesses should consider targeted offerings that cater specifically to this age group. These can include mobility aids like foldable walkers and canes, adult incontinence products for convenience on long trips, and travel insurance with medical coverage. Accommodations and transportation services should also prioritize accessibility features—such as ground-level hotel rooms, shuttle services with wheelchair access, and staff trained to assist elderly guests. Personalized, senior-friendly travel packages that consider pace, dietary needs, and healthcare access can go a long way in attracting and retaining this valuable segment of the market.

Business Travelers

Business travelers journey with a clear purpose: work comes first. While they may enjoy premium perks such as business class flights, access to airport lounges, or company-sponsored meals and accommodations, their time is typically packed with meetings, conferences, and tight schedules. Leisure is minimal and often limited to short breaks between engagements. For this reason, the most valuable feature any product or service can offer this demographic is enhanced efficiency. Tools and services that reduce friction—such as mobile check-ins, fast Wi-Fi, seamless expense reporting, reliable transportation, and quiet workspaces—are especially appealing. Solutions that allow business travelers to maximize productivity while minimizing hassle are not just appreciated; they’re essential.

Travelers With Pets

For many individuals, pets are more than just animals—they’re beloved family members. Just as parents wouldn’t consider leaving a child behind during a family trip, these devoted pet owners won’t travel without their furry companions. However, bringing pets along for the journey introduces a unique set of challenges, especially in terms of safe, comfortable transportation and finding pet-friendly lodging options.
This growing segment of pet-travelers is actively seeking solutions that make trips easier and more enjoyable for their pets. Products designed with mobility in mind—such as collapsible bowls, portable food and water containers, travel-sized grooming kits, and secure pet carriers—are in high demand. In addition, pet-friendly accommodations, transportation providers with pet policies, and even amenities like in-room pet beds or pet-sitting services at resorts are key considerations. This demographic is typically willing to pay a premium for convenience and their pet’s well-being, making them an ideal target for businesses that cater to both human and animal travelers.

Space Travel Prospects

Space travel has reentered the public spotlight with growing momentum, thanks to the rise of private aerospace companies revolutionizing the industry. While trips to low Earth orbit remain prohibitively expensive for the general public, innovation is steadily driving down costs and improving technology. This signals a future where suborbital and orbital experiences could become attainable for more than just the ultra-wealthy.
For decades, space travel was a distant dream, limited to government programs and elite astronauts. Now, commercial enterprises such as SpaceX, Blue Origin, and Virgin Galactic are not only reigniting interest but also laying the groundwork for accessible space tourism, research missions, and even lunar and Martian exploration. As this once-exclusive frontier begins to open, a growing audience is becoming increasingly engaged—not just with the concept of spaceflight itself, but also with the broader culture surrounding it.
This heightened interest presents unique opportunities for businesses offering space-themed merchandise, educational tools, science fiction entertainment, advanced tech gadgets, and even astronaut-inspired clothing and gear. People drawn to the idea of space travel are often early adopters of cutting-edge technologies and aspirational lifestyle products, making them an ideal audience for a wide range of innovative offerings.

How We Can Help

Sprint Data Solutions Worldwide Marketing offers comprehensive, multichannel databases tailored to the specific needs of any marketing campaign. Whether a strategy calls for traditional direct mail, telemarketing, email outreach, or mobile SMS campaigns, Sprint can provide the appropriate contact formats—including verified mailing addresses, landline and business phone numbers, email addresses, and even cellular numbers for text-based promotions. Each data set is consistently reviewed, refreshed, and validated to ensure maximum accuracy and to eliminate outdated or irrelevant contacts—such as those belonging to deceased individuals or people who have relocated.
What sets Sprint apart is its deep customization capability. Marketers can scale campaigns geographically, from broad national efforts to regionally targeted pushes, or zero in as precisely as a single street or neighborhood. This flexibility is matched by rich demographic filtering options. Contact lists can be segmented by age, gender, ethnicity, income level, religion, and more. Even highly specialized criteria—like specific medical conditions such as diabetes, arthritis, or mobility challenges—can be applied, ensuring marketing efforts reach only the most relevant audiences. With Sprint’s data solutions, clients gain the control and precision needed to maximize return on investment across any channel or industry.

If you’re looking to connect with more American travelers, Sprint Data Solutions Worldwide Marketing offers targeted, up-to-date consumer lists that help you reach the right audience with precision and impact.